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Pakistan Fashion Week 7 London
Highlights from the weekend featuring the best Pakistani designers
Pakistani fashion has become so popular and sought after, that it is
now brought to London at least twice a year. This weekend, 27 leading
and upcoming designers from Pakistan, as well as British Pakistani
designers gathered at Russell Square, London to showcase their finest
couture on the catwalk, as well as exhibiting their unique collections,
attracting avid enthusiasts of Pakistani style clothing. Most notably,
we witnessed stunning ensembles created by British based Bombay Stores,
as well as Alizay, whose creative designs inspired by colourful truck
art, embody the authentic spirit of Pakistan.
We spoke to model/actor turned designer Aijaaz Aslam, whose elegant
couture stood out in all its stylish glory. When explaining what sets
his brand and garbs compared to other Pakistani collections, he
explained: 'Since my brand mainly focuses on the international market,
we adapt the designs in accordance to whichever country we are
showcasing the collection in, and each design has its own style, unique
to the brand, which you will not find in any other Pakistani designer's
collection. Our selection can be described as experimental, innovative
and exceptional quality.'
What stole the show for us were Hamna Amir's sparkling jewellery
pieces, all designed by herself but available to buy in UK. On behalf of
Hamna, Shano Hashmi highlighted the most popular items that are
appealing to ladies at the moment, such as jewels containing faux
pearls, emeralds and rubies which resonated scenes from the vintage look
of the movie
Pakeeza. Regal and resplendent gems inspired from
the Ottoman era also seem popular, whilst opulent Arabian themed
designs also took precedence. However, for the less traditional and
authentic look, contemporary diamante adornments are also available, and
equally stunning.
Photography: Shahid Malik
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